Colgate Premier Clean Toothbrush – Triple Pack (Soft)

Colgate is an American brand principally used for oral hygiene products such as toothpaste, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap. In 2007, the Advertising Standards Authority in the UK told Colgate that it could no longer make the claim that 4 out of 5 dentists recommended Colgate. The investigation had shown that the study had telephone surveyed dentists to list toothpaste they recommended, and their competitors were recommended at similar rates. The claim was deemed deceptive.